Norfie Journal
Learning Center
Why Professional Groomers Are Switching to Norrgroom Combs
Every professional groomer reaches a point where their budget comb breaks, bends, or starts snagging coat — and decides it's time to...
Read moreWhy Your Dog's Paws Need a Healing Balm (And What to Look For)
A dog's paw pads take more punishment than almost any other part of their body. Hot pavement in summer, frozen sidewalks in...
Read moreShow Grooming vs. Pet Grooming: What's the Difference and Why It Matters
Walk through the grooming area at any AKC dog show and you'll see a world that looks nothing like your local pet...
Read more
dog show groomingHow to Hand Strip a Wire Fox Terrier: A Step-by-Step Guide
Hand stripping is one of the most misunderstood techniques in dog grooming — and one of the most important for wire-coated terrier...
Read more
AKC dog showThe Best Dog Show Leads for Handlers: A Complete Buyer's Guide
Ask five professional handlers which show lead they prefer and you'll get five different answers — and five good reasons for each....
Read more
AKC dog showA Beginner's Guide to AKC Conformation Dog Shows: What to Expect and How to Prepare
The first time most people attend an AKC dog show, they're equal parts impressed and confused — handlers trotting through carpeted rings,...
Read more
AKC conformationWhat Is a Conformation Show Lead? Everything Dog Handlers Need to Know
If you're new to AKC conformation showing, you've probably noticed that handlers in the ring don't use standard dog leashes. Instead, they...
Read more
conformationBest Combs for Dog Show Grooming: A Professional Handler's Guide
If you've spent any time ringside at an AKC conformation show, you've noticed something: the dogs that win don't just have great...
Read more
Why Norfie VG10 Grooming Scissors Are a Game Changer for Professional Dog Groomers
When Precision Meets Performance: Norfie VG10 Grooming Scissors In the world of professional dog grooming, your tools define your craft. Whether you’re...
Read more
Why I Created the Norfie Repairing Balm: A Natural Solution for Dry Paws, Noses & Elbows
Building our first product has been one of the hardest things I’ve ever done — but also one of the most meaningful....
Read more
Why Freeze-Dried Dog Food Is a Game-Changer for Busy Pet Parents
Why Freeze-Dried Dog Food Is a Game-Changer for Busy Pet Parents As dog parents, we all want what’s best for our pets...
Read more
The Benefits of Mango Dog Treats: A Tasty and Nutritious Snack for Your Pup
As pet owners, we always want the best for our furry friends, especially when it comes to their diet. With a growing...
Read more